##Product Focus:## Too tight of connection to a product will corrupt the ability to go broader - if we tie to product we MUST assume that we will be targeting mainly existing customers and a small set of future customers. This mean the targets CANNOT be external pipeline or contact metrics but must be tied to Customer Satisfaction (NPS), Customer Retention, and Improvements to Product.
##Targeted Comms and Collateral:## We need to come up with a solid message of how we add value in MAS even if we have limited conversion to MAG. This means we need to understand the underlying SKU upgrade price to MAG and understand how to influence upgrade decisions and sales support. Without solid sales support we will struggle as an upgrade is too small to work on for most sales folks looking to retire quota - may need accelerated quota retirement for a time.
We should agree on a solid Problem/Solution Fit message for MAS. There needs to be a better set of understood and expressible use cases (With Code Samples) to dis