- anywhere from 50% to 60% of emails opened on mobile devices
- our lists are probably 50% or so mobile
- our email revenue is MORE THAN 50% from mobile
- all this and our emails are not mobile-first
- by this, I mean that when viewed on a mobile device, users still need to pinch and zoom to see the details of of said email
- single column layouts work wonders -- with some HTML markup trickery we can adjust these to be two/three+ columns on tablets & desktop email clients
- use HTML + CSSL for important CTAs and text -- this way users don't need to click to view images, or wait to download them if it's one / many large images
- use HTML + CSS + images for item modules (& any other type of content) so that emails adapt naturally to email clients and remove the need for users to zoom to read the text properly
- use HTML + CSS for bullet-proof buttons, and text links to remove any issues with image downloading and to remove the need to zoom to see / tap on links or buttons
- new general marketing email, as an example
- draft listing email with item modules using HTML + CSS
- email stinks for the most part in terms of tech, but mobile devices do have the best support (for the most part -- Gmail for Mobile!!!), so we can take advantage of this
- if we know a user is on an iPhone, we can include a link to open the app if we want to (we'd need to work with for support for this), but it's pretty nifty
- we can do some advanced designs with mobile -- such as background images / video, as well as live-updating content (for example a live tweet of some event)