- anywhere from 50% to 60% of emails opened on mobile devices
- our lists are probably 50% or so mobile
- our email revenue is MORE THAN 50% from mobile
- all this and our emails are not mobile-first
- by this, I mean that when viewed on a mobile device, users still need to pinch and zoom to see the details of of said email
- single column layouts work wonders -- with some HTML markup trickery we can adjust these to be two/three+ columns on tablets & desktop email clients