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Last active December 13, 2022 16:22
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Website vs Landing Page and related learnings.
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website-vs-landing-page.md

Product Website

Goal: Serve as a homepage for your product ecosystem. Act as a glue.

Points to:

  • Other landing pages (use case specific)
  • SEO focused Blog (can be embeded or a separate project - depends on the size)
  • Documentation/Learning Resources (core handbook for your product)
  • Discourse for support/community issues (post mvp)
  • App (the actual product)

Landing Page

Goal: Persuasion | Customer Conversion | Used for campaigns - user and use case specific

  • Single page explaining the product (or a feature or an offering), pricing and CTA

  • Components: Header, Hero, Pitch, Pricing, Form, Footer

  • Hero: Punchline, Description, CTA

  • Pitch: Hooks, Features, Social Validation, About, FAQs [1]

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