Gemfile gem 'jquery-rails' app/assets/javascripts/application.js ... //= require_tree . //= require jquery3 //= require jquery_ujs aplication.html.erb ... <script> (function(i,s,o,g,r,a,m){ i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','https://www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-XXXXXX-Y', 'auto'); ga('send', 'pageview'); </script> </head> <body> <%= yield %> </body> </html> books/index.html.erb ... </tbody> </table> <script> $("a").each(function(idx,) { console.log(idx + ': link, ' + $(this).text());; $(this).one("click", function() { console.log(idx + ': a link clicked'); ga('send', { hitType: 'event', eventCategory: 'alink', eventAction: 'clicked', eventLabel: $(this).text() }); }); }); </script> <%= link_to 'New Book', new_book_path %>