Visits /read/:article_id
fbq.track('ViewContent', {
content_category: 'experience',
content_type: 'product',
content_name: 'Jörg Krenmayr: Hart vs. Weich',
content_ids: ['f8cfe767-a299-4822-9707-4bcc3dfa2fc1'],
currency: 'EUR',
value: 31.41
})
Visits /purchase/:article_id
and clicks on Purchase.
fbq.track('InitiateCheckout', {
content_category: 'experience',
content_ids: ['f8cfe767-a299-4822-9707-4bcc3dfa2fc1'],
num_items: 1
currency: 'EUR',
value: 31.41
})
After payment has been processed.
fbq.track('Purchase', {
content_ids: ['f8cfe767-a299-4822-9707-4bcc3dfa2fc1'],
content_type: 'product'
content_name: 'Jörg Krenmayr: Hart vs. Weich',
currency: 'EUR',
num_items: 1
value: 31.41
})
Visits /read/become-an-author
fbq.track('ViewContent', {
content_category: 'authoring',
content_name: 'Mitmachen',
content_type: 'product_group',
content_ids: ['authoring'],
})
Clicked on 'Autor werden'. Shown a serious interest to be come an author. So we call those a 'Lead' from now on.
fbq.track('Lead')
fbq.track('SubmitApplication')
When a reader sends a private message to the author with feedback or questions.
fbq.trackCustom('SendMessage', { readerUserId, authorUserId, articleId })
When a reader writes a recommendation for an experience they 'really liked'.
fbq.trackCustom('CreateRecommendation', { recommendationId, readerUserId, authorUserId, articleId })