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April 6, 2012 01:34
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Kopywriting Kourse from AppSumo... any wonder why women aren't working in tech?
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Date: Thu, 5 Apr 2012 19:12:32 -0400 | |
To: jwigal@gmail.com | |
From: "KopywritingKourse" <nevmed@gmail.com> | |
Sender: kopywriting@aweber.com | |
Subject: why shitty stuff sometimes works better | |
If it's all dudes at a party, a hot chick will STAND OUT. | |
If every magazine ad has a hot chick on it, a big-ole picture of cute Pug will STAND OUT. | |
If everyone on the street is wearing a suit, a guy in a horse costume will STAND OUT. | |
If a girl dresses like a slutty maid at the office, she will STAND OUT. | |
BUT..... | |
If a girl dresses like a slutty maid at a Halloween party where everyone else is dressed up too, she | |
WILL NOT REALLY STAND OUT. | |
If every advertisement looks professional, a shitty one will STAND OUT. | |
Makes sense.....because whatever is "new, uncommon, or novel" generally gets the most attention. | |
Here's an example of shitty stuff working better (and I'll explain WHY in a second): | |
Here's the original advertisement that was tested on a website: | |
http://clicks.aweber.com/y/ct/?l=5sqlZ&m=3zlfKk_uoDPM_g8&b=dgCiVQB4Em_rZg5pAaJA7w | |
Here's an extremely shitty version of the SAME advertisement.....but it converted WAAAYYY better! Over 2.5x traffic increase with it! | |
http://clicks.aweber.com/y/ct/?l=5sqlZ&m=3zlfKk_uoDPM_g8&b=rDyehBpyBtvO6swkLShuyg | |
You can see the source of that test here: | |
http://clicks.aweber.com/y/ct/?l=5sqlZ&m=3zlfKk_uoDPM_g8&b=YgZtyYMBis2BA.xyN7tQow | |
Another quick example of shitty doing better is the little doodles I do on AppSumo like this: | |
http://clicks.aweber.com/y/ct/?l=5sqlZ&m=3zlfKk_uoDPM_g8&b=KVmpzExX6Ft4G0JvWPIx7A | |
That image pulls much higher than more "professional" ones I've made for the same product. | |
BUT WHY THE HELL ARE THOSE SHITTY ADS DOING SO WELL? | |
Here's a little secret.......the shitty stuff is often MUCH BETTER at explaining what you get! | |
If you've taken the KopywritingKourse, you'll know that SIMPLE & REALLY-DAMN CLEAR messages do better. | |
So in that "Need For Speed" ad with the car, the first version was polished, had a lot of text, and was very confusing. | |
The shitty version said: | |
NEED FOR SPEED!!! PLAY FREE!! | |
I mean....how much clearer can it get!? :-) | |
WHAT YOU SHOULD LEARN FROM THIS: | |
Is your message polluted with a bunch of crap you don't need in there? | |
.....can you maybe "clean it up" to make it EXTREMELY CLEAR like the shitty ad? | |
You don't have to make such a poor quality ad, to LEARN from it! | |
Peace. | |
Neville - Kopywriting King | |
KopywritingKourse.com | |
Kopywriting Kourse | |
1108 Lavaca St. #110 | |
Austin, TX. 78701 |
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