Business Problem -> Facts ~~ -> Gaps ~~ -> Solution
(Hypthesis)
Process: To work solution-oriented from an early stage, hypothesis are needed to "fill the gaps"
inputs:
- What do I already know
- What are the likely hypothesis I can make outputs: a solution that can be improved and iterated on
Practical example: A mobile payment service provider wants to enter the Brazilian market
Drafted hypothesis: Market entry is recommended due to 4 reasons
- Growth
- Affinity to mobile payment
- Attractiveness of offering
- Little competition
Facts: Market growth in Brazil vs. other South American countries
- Population
- Affinity
Conduct research:
- population
- affinity
- attractiveness of offering could not confirm competition landscape
Two tiers
- Management Objectives
- Project Objectives
- [Key Drivers]
- [Key Driver Hypothesis]
- [Key Questions]
- [Key Driver Hypothesis]
- [Key Drivers]
- [Required Analysis]
- Recommendation
- [Conclusions]
- [Findings]
- [Facts]
- [Findings]
- [Conclusions]
- [Conduct Analysis]
Key questions:
- What does management want to acheive
- What should the outcome of the project / work initiative be?
- What are the key problem drivers
- What can already be hypothesized about the key drivers
- What analysis needs to be conducted to verify or falsify the hypothesis