Just OK
link_to(person.name, person_path(person), "data-thing" => 1, "data-other-thing" => true)
↓
<a data-other-thing="true" data-thing="1" href="/people/127326141-david-heinemeier">David Heinemeier Hansson</a>
Awesome!
link_to(person.name, person_path(person), data: { thing: 1, other_thing: true })
↓
<a data-other-thing="true" data-thing="1" href="/people/127326141-david-heinemeier">David Heinemeier Hansson</a>