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Created May 16, 2024 07:15
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okta_agent_ai.json
{
"company_data": {
"company": {
"business_challenges": "Here are the top three business challenges discussed in the OKTA earnings call:\n\n1. **Security Incident and Its Aftermath**:\n - The company experienced a security incident in October, which required significant effort to manage and mitigate. Although the incident is now behind them, it had some unquantifiable impact on Q4 results. The company is using the learnings from this incident to reassess and strengthen its security infrastructure and customer policies through initiatives like the Okta Secure Identity Commitment and Project Bedrock.\n\n2. **Reigniting Growth**:\n - OKTA is focused on reigniting growth, which has decelerated. This involves improving go-to-market operational excellence, increasing competitiveness in core markets, and enhancing growth vectors in key industries and newly introduced products. Specific strategies include shifting the direct sales team to a hunter-farmer model to drive new customer acquisition and upsells, and leveraging the partner ecosystem to scale and provide value to customers.\n\n3. **Scaling for Future Success**:\n - The company aims to set itself up for long-term success by investing in changes to reduce operational friction and drive global scale. This includes optimizing the cost structure, increasing headcount in high-talent, lower-cost regions, and making internal investments in systems and automation to support growth to $5 billion and beyond. This strategic focus is intended to balance the need for immediate profitability with long-term growth and scalability.",
"category": {
"gicsCode": "45102010",
"industry": "Internet Software & Services",
"industryGroup": "Software & Services",
"naics6Codes": [
"541512"
],
"naics6Codes2022": [
"541512"
],
"naicsCode": "54",
"sector": "Information Technology",
"sic4Codes": [
"7379"
],
"sicCode": "73",
"subIndustry": "Internet Software & Services"
},
"competitors_analysis": [
{
"description": "Microsoft Azure Active Directory is a comprehensive identity and access management cloud solution that provides secure access to applications and resources.",
"name": "Microsoft Azure Active Directory",
"primary_difference": "Azure AD is deeply integrated with Microsoft's ecosystem, offering seamless integration with Office 365 and other Microsoft services.",
"website_domain": "azure.microsoft.com"
},
{
"description": "Auth0 is a flexible, drop-in solution to add authentication and authorization services to your applications.",
"name": "Auth0",
"primary_difference": "Auth0 is known for its developer-friendly approach and extensive customization options, making it a popular choice for developers.",
"website_domain": "auth0.com"
},
{
"description": "Ping Identity provides secure and seamless access to applications and resources through identity and access management solutions.",
"name": "Ping Identity",
"primary_difference": "Ping Identity focuses on enterprise-grade solutions with a strong emphasis on security and compliance for large organizations.",
"website_domain": "pingidentity.com"
},
{
"description": "OneLogin is a cloud-based identity and access management provider that simplifies enterprise identity management with secure single sign-on and directory integration.",
"name": "OneLogin",
"primary_difference": "OneLogin offers a user-friendly interface and is known for its ease of deployment and integration with a wide range of applications.",
"website_domain": "onelogin.com"
},
{
"description": "IBM Security Verify provides identity and access management solutions to help organizations secure user access to applications and data.",
"name": "IBM Security Verify",
"primary_difference": "IBM Security Verify leverages IBM's extensive experience in security and offers robust analytics and AI-driven insights for identity management.",
"website_domain": "ibm.com"
}
],
"crunchbase": {
"handle": "organization/okta"
},
"description": "Okta is a leading independent provider of identity solutions for enterprises, offering a comprehensive range of products and services to connect and protect employees, partners, and customers. With a focus on secure access, authentication, and automati...",
"domain": "okta.com",
"domainAliases": [
"fs.team",
"okta.ch",
"cbdesignconcierge.com",
"kc-gsmi.com",
"kc-procurement.com",
"okta.co.uk",
"pdsconnect2.com",
"ponintranet.com",
"okta.co.za",
"okta.mx",
"catapultpd.com",
"flightbag.com",
"cultivatefox.com",
"farmerslife.com",
"okta.com.ar",
"shopimap.io",
"disqotech.com",
"passprotect.io",
"okta.ie",
"distribution-networks.be",
"okta.be",
"brighamresearcheducation.org",
"upfront.fox",
"okta.de",
"okta.com.mx",
"okta.pw",
"niceremote.com",
"mpc-rnd.com",
"meccabase.com.au",
"okta.ro",
"policyworks.com",
"facebookswagemea.com",
"advantagebenefits.net",
"okta.im",
"kc-way.com",
"up.dev",
"mycmcbenefits.com",
"zotecphysicianportal.com",
"okta.se",
"wpponlinetraining.com",
"okta.hk",
"okta.es",
"wayfairhub.com",
"okta.ec",
"takeda-tks.com",
"my-mh.com",
"okta.ph",
"articulate.zone",
"spiritualone.com",
"expagentcenter.ca",
"oktane21.com",
"okta.fi",
"globalstaffwomen.com",
"okta.cz",
"okta.pk",
"omg-tools.com",
"amgenadvocates.com",
"okta.li",
"wabteclearning.com",
"sfdc.co",
"zentranet.com",
"onerollup.com",
"vegucation.vet",
"atomdocs.io",
"okta.com.ph",
"onepelotonmerch.com",
"okta.ae",
"okta.id",
"epremier.com",
"okta.it",
"okta.nz",
"facebookswagstore.com",
"okta.my",
"segment.build",
"quincyhq.com",
"mybanfieldbenefits.com",
"e-exercises.com",
"intercomrades.support",
"okta.kr",
"myttrsir.com",
"okta.pt",
"gsmaconnect.com",
"summittrailportal.com",
"gopro-staging.com",
"venturebase.io",
"okta-emea.com",
"myqualitrac.com",
"okta.com.hk",
"okta.com.pe",
"onecms.io",
"okta.cab",
"securesync.com",
"wpesales.com",
"okta.lol",
"okta.in",
"okta.jobs",
"groupmuniversity.com",
"gfma.com",
"purehnw.com",
"okta.is"
],
"emailProvider": false,
"facebook": {
"handle": "oktaidentity",
"likes": 4233
},
"foundedYear": 2009,
"geo": {
"city": "San Francisco",
"country": "United States",
"countryCode": "US",
"lat": 37.789152,
"lng": -122.3976135,
"postalCode": "94105",
"state": "California",
"stateCode": "CA",
"streetAddress": "100 1st Street",
"streetName": "1st Street",
"streetNumber": "100",
"subPremise": null
},
"id": "f012522e-264f-415e-8490-5ab3edc0a37f",
"identifiers": {
"usCIK": "0001660134",
"usEIN": "264175727"
},
"indexedAt": "2024-05-03T05:14:51.109Z",
"legalName": "Okta, Inc.",
"linkedin": {
"handle": "company/okta-inc-"
},
"location": "100 First Plaza, 100 1st St, San Francisco, CA 94105, USA",
"logo": "https://logo.clearbit.com/okta.com",
"metrics": {
"alexaGlobalRank": 161,
"alexaUsRank": 54,
"annualRevenue": 1860000000,
"employees": 6013,
"employeesRange": "5K-10K",
"estimatedAnnualRevenue": "$1B-$10B",
"fiscalYearEnd": 1,
"marketCap": null,
"raised": null,
"trafficRank": "very_high"
},
"name": "Okta",
"parent": {
"domain": null
},
"phone": "+1 888-722-7871",
"ppc_keyword_insights": "Here are some insights drawn from the provided PPC keyword data:\n\n- **High Traffic and Low CPC for \"okta\"**: The keyword \"okta\" has the highest search volume (246,000) and a relatively low CPC ($0.76). This indicates a high level of interest in the brand with a cost-effective opportunity for driving traffic.\n\n- **High CPC for \"google workspace\" and \"google workplace\"**: Both keywords \"google workspace\" and \"google workplace\" have a very high CPC ($82.02), suggesting that these keywords are highly competitive and expensive to bid on. Despite the high cost, they contribute significantly to traffic cost percentage (67.09% and 6.44%, respectively).\n\n- **Dominance in Position 1**: The company holds the first position for most of the keywords, indicating strong SEO and PPC strategies. This top positioning likely contributes to higher click-through rates and visibility.\n\n- **Varied Competition Levels**: The competition for these keywords varies significantly, from as low as 0.02 for \"what is okta\" to as high as 0.45 for \"zero trust\". This variation suggests that while some keywords are less competitive and easier to rank for, others require more aggressive bidding strategies.\n\n- **Seasonal Trends**: The trends data shows fluctuations in interest over time for different keywords. For example, \"passkeys\" shows a significant spike in interest at one point (1.00), while other keywords like \"what is okta\" maintain consistently high interest levels. This indicates potential seasonal or event-driven interest in certain topics.\n\nThese insights can help in refining PPC strategies, focusing on high-ROI keywords, and understanding competitive dynamics.",
"screenshots": "<a href=https://s3.us-east-2.amazonaws.com/asset-uploads.agent.ai/4c933875-b46e-46d2-b588-3bbfbdf61cb6.png target=\"_blank\"><img src=https://s3.us-east-2.amazonaws.com/asset-uploads.agent.ai/dab97ab8-68d5-4694-9f45-f0b5654884af.png alt=\"Home page screenshot\"/></a>",
"semrush_json": [
[
"PPC Spend",
"$262,215"
],
[
"PPC Traffic",
"32,276"
],
[
"PPC Keywords",
"262"
],
[
"Organic Search Value",
"$2,282,468"
],
[
"Organic Traffic",
"1,196,770"
],
[
"Organic Keywords",
"211,927"
],
[
"Search Traffic Rank",
"2,321"
],
[
"Organic Keyword Values",
[
{
"CPC": "0.76",
"Competition": "0.04",
"Keyword": "okta",
"Number of Results": "43400000",
"Position": "1",
"Position Difference": "0",
"Search Volume": "246000",
"Traffic (%)": "16.44",
"Traffic Cost (%)": "6.55",
"Trends": "0.54,0.44,0.44,0.66,0.54,0.54,0.44,0.54,0.54,0.66,0.44,0.66",
"Url": "https://www.okta.com/"
},
{
"CPC": "2.10",
"Competition": "0.03",
"Keyword": "okta login",
"Number of Results": "34000000",
"Position": "1",
"Position Difference": "0",
"Search Volume": "165000",
"Traffic (%)": "11.02",
"Traffic Cost (%)": "12.14",
"Trends": "0.67,0.67,0.54,0.67,0.67,0.67,0.67,0.67,0.54,0.67,0.67,1.00",
"Url": "https://login.okta.com/"
},
{
"CPC": "3.90",
"Competition": "0.00",
"Keyword": "gmr okta",
"Number of Results": "40",
"Position": "1",
"Position Difference": "0",
"Search Volume": "18100",
"Traffic (%)": "1.20",
"Traffic Cost (%)": "2.47",
"Trends": "0.66,0.66,0.66,0.66,0.66,0.81,1.00,0.66,0.81,0.81,0.66,1.00",
"Url": "https://gmr.okta.com/app/UserHome"
},
{
"CPC": "2.23",
"Competition": "0.10",
"Keyword": "okta verify",
"Number of Results": "3670000",
"Position": "1",
"Position Difference": "0",
"Search Volume": "18100",
"Traffic (%)": "1.20",
"Traffic Cost (%)": "1.41",
"Trends": "0.54,0.54,0.54,0.54,0.44,0.54,0.66,0.81,1.00,0.81,0.66,0.81",
"Url": "https://help.okta.com/en-us/content/topics/mobile/okta-verify-overview.htm"
},
{
"CPC": "13.15",
"Competition": "0.00",
"Keyword": "mgm okta",
"Number of Results": "209000",
"Position": "1",
"Position Difference": "0",
"Search Volume": "12100",
"Traffic (%)": "0.80",
"Traffic Cost (%)": "5.57",
"Trends": "0.66,0.66,0.66,0.66,0.66,0.54,0.66,0.66,0.66,0.54,0.54,0.54",
"Url": "https://mgmresorts.okta.com/app/UserHome"
},
{
"CPC": "0.00",
"Competition": "0.00",
"Keyword": "saint leo okta",
"Number of Results": "690000",
"Position": "1",
"Position Difference": "0",
"Search Volume": "9900",
"Traffic (%)": "0.66",
"Traffic Cost (%)": "0.00",
"Trends": "0.66,0.66,0.66,0.66,0.36,0.44,0.81,1.00,0.81,0.81,0.66,0.81",
"Url": "https://saintleo.okta.com/app/UserHome"
},
{
"CPC": "0.00",
"Competition": "0.00",
"Keyword": "nordstrom okta",
"Number of Results": "53",
"Position": "1",
"Position Difference": "0",
"Search Volume": "9900",
"Traffic (%)": "0.66",
"Traffic Cost (%)": "0.00",
"Trends": "0.29,0.54,1.00,0.36,0.44,0.44,0.54,0.44,0.44,0.54,0.44,0.66",
"Url": "https://nordstrom.okta.com/app/nordstrom_blueyonder_1/exk8eprjd1mwFolMU2p7/sso/saml"
},
{
"CPC": "0.00",
"Competition": "0.00",
"Keyword": "okta mgm",
"Number of Results": "99",
"Position": "1",
"Position Difference": "0",
"Search Volume": "8100",
"Traffic (%)": "0.54",
"Traffic Cost (%)": "0.00",
"Trends": "0.54,0.66,0.66,0.66,0.66,0.44,0.81,1.00,1.00,0.81,0.81,0.66",
"Url": "https://mgmresorts.okta.com/app/UserHome"
},
{
"CPC": "3.57",
"Competition": "0.00",
"Keyword": "caesars okta",
"Number of Results": "47",
"Position": "1",
"Position Difference": "0",
"Search Volume": "8100",
"Traffic (%)": "0.54",
"Traffic Cost (%)": "1.01",
"Trends": "0.36,0.44,0.54,0.54,0.66,0.54,1.00,0.66,0.66,0.66,0.54,0.81",
"Url": "https://caesars.okta.com/app/UserHome"
},
{
"CPC": "3.33",
"Competition": "0.00",
"Keyword": "virginia okta",
"Number of Results": "2170000",
"Position": "1",
"Position Difference": "0",
"Search Volume": "8100",
"Traffic (%)": "0.54",
"Traffic Cost (%)": "0.94",
"Trends": "0.66,0.66,0.81,0.66,0.81,0.81,1.00,0.81,0.81,1.00,0.81,0.81",
"Url": "https://virginia.okta.com/app/UserHome"
}
]
],
[
"Paid Keyword Values",
[
{
"CPC": "0.76",
"Competition": "0.04",
"Keyword": "okta",
"Number of Results": "41200000",
"Position": "1",
"Search Volume": "246000",
"Traffic (%)": "35.82",
"Traffic Cost (%)": "3.35",
"Trends": "0.54,0.44,0.44,0.66,0.54,0.54,0.44,0.54,0.54,0.66,0.44,0.66",
"Url": "https://www.okta.com/free-trial/"
},
{
"CPC": "82.02",
"Competition": "0.12",
"Keyword": "google workspace",
"Number of Results": "443000000",
"Position": "2",
"Search Volume": "165000",
"Traffic (%)": "6.64",
"Traffic Cost (%)": "67.09",
"Trends": "0.81,0.54,0.81,0.67,0.67,0.67,0.67,0.67,1.00,0.67,0.54,0.67",
"Url": "https://www.okta.com/partners/google/"
},
{
"CPC": "4.73",
"Competition": "0.27",
"Keyword": "auth0",
"Number of Results": "10200000",
"Position": "1",
"Search Volume": "18100",
"Traffic (%)": "2.63",
"Traffic Cost (%)": "1.53",
"Trends": "0.44,0.54,0.44,0.44,0.44,0.36,0.44,0.36,0.44,0.36,0.29,0.44",
"Url": "https://developer.okta.com/"
},
{
"CPC": "2.84",
"Competition": "0.05",
"Keyword": "oauth",
"Number of Results": "75500000",
"Position": "1",
"Search Volume": "14800",
"Traffic (%)": "2.15",
"Traffic Cost (%)": "0.75",
"Trends": "0.81,0.81,0.66,0.66,0.66,0.66,0.66,0.54,0.66,0.54,0.44,0.66",
"Url": "https://www.okta.com/resources/whitepaper-multi-factor-authentication-deployment-guide/"
},
{
"CPC": "11.80",
"Competition": "0.45",
"Keyword": "zero trust",
"Number of Results": "703000000",
"Position": "1",
"Search Volume": "9900",
"Traffic (%)": "1.44",
"Traffic Cost (%)": "2.09",
"Trends": "0.66,0.81,0.66,0.66,0.66,0.66,0.66,0.66,0.66,0.66,0.44,0.54",
"Url": "https://www.okta.com/resources/whitepaper-the-state-of-zero-trust-security-2023/"
},
{
"CPC": "2.10",
"Competition": "0.12",
"Keyword": "passkeys",
"Number of Results": "0",
"Position": "1",
"Search Volume": "8100",
"Traffic (%)": "1.17",
"Traffic Cost (%)": "0.30",
"Trends": "0.29,0.24,0.08,1.00,0.24,0.29,0.16,0.24,0.66,0.29,0.29,0.36",
"Url": "https://www.okta.com/resources/whitepaper-passkeys-primer/"
},
{
"CPC": "2.30",
"Competition": "0.22",
"Keyword": "https://aka.ms/mfasetup",
"Number of Results": "61",
"Position": "1",
"Search Volume": "5400",
"Traffic (%)": "0.78",
"Traffic Cost (%)": "0.22",
"Trends": "0.54,0.44,0.19,0.29,0.24,0.29,0.24,0.36,0.44,0.24,0.29,0.36",
"Url": "https://www.okta.com/resources/whitepaper-multi-factor-authentication-deployment-guide/"
},
{
"CPC": "6.07",
"Competition": "0.11",
"Keyword": "phishing attack",
"Number of Results": "0",
"Position": "1",
"Search Volume": "5400",
"Traffic (%)": "0.78",
"Traffic Cost (%)": "0.58",
"Trends": "0.44,0.54,0.54,0.66,0.29,0.44,0.36,0.44,0.36,0.29,0.29,0.36",
"Url": "https://www.okta.com/resources/whitepaper-how-adaptive-mfa-can-help-in-mitigating-brute-force-attacks/"
},
{
"CPC": "82.02",
"Competition": "0.12",
"Keyword": "google workplace",
"Number of Results": "429000000",
"Position": "1",
"Search Volume": "4400",
"Traffic (%)": "0.63",
"Traffic Cost (%)": "6.44",
"Trends": "0.54,0.81,0.44,0.54,0.66,0.54,0.44,1.00,0.81,0.35,0.29,0.16",
"Url": "https://www.okta.com/partners/google/"
},
{
"CPC": "3.42",
"Competition": "0.02",
"Keyword": "what is okta",
"Number of Results": "26800000",
"Position": "1",
"Search Volume": "4400",
"Traffic (%)": "0.63",
"Traffic Cost (%)": "0.26",
"Trends": "0.66,0.81,0.81,0.81,0.81,0.81,0.81,0.81,1.00,1.00,0.81,0.81",
"Url": "https://www.okta.com/resources/whitepaper-why-ciam/"
}
]
]
],
"site": {
"emailAddresses": [],
"phoneNumbers": [
"+1 800-425-1267",
"+1 800-588-1656",
"+44 800 368 8930",
"+61 2 8310 4484",
"+1 647 699 4538",
"+1 800-219-0964",
"+49 89 26203329",
"+31 20 888 1388",
"+1 888-722-7871",
"+31 800 0224471"
]
},
"tags": [
"Information Technology & Services",
"Computers",
"Design Services",
"Integration Services",
"IT Management",
"E-commerce",
"Technology",
"B2B",
"B2C",
"SAAS",
"Enterprise"
],
"tech": [
"amazon_ses",
"aws_route_53",
"cloud_flare",
"marketo",
"microsoft_office_365",
"salesforce",
"google_tag_manager",
"new_relic",
"vidyard",
"db2",
"oracle_crm",
"smartsheet",
"sybase",
"sage_50cloud",
"splunk",
"stripe",
"oracle_endeca",
"appnexus",
"apache_http_server",
"dropbox",
"workday",
"atlassian_jira",
"flexera_software",
"entrust",
"tibco_spotfire",
"oracle_data_integrator",
"ibm_websphere",
"sap_concur",
"rabbitmq",
"cision",
"apache_hadoop",
"couchdb",
"oracle_business_intelligence",
"aws_dynamodb",
"oracle_weblogic",
"aws_cloudwatch",
"openx",
"atlassian_confluence",
"mediamath",
"microsoft_dynamics",
"hootsuite",
"sap_crystal_reports",
"oracle_peoplesoft",
"apache_tomcat",
"adp",
"hp_servers",
"hbase",
"basecamp",
"informatica",
"podio",
"snaplogic",
"okta",
"the_trade_desk",
"mongodb",
"microsoft_project",
"ibm_cognos",
"pubmatic",
"pagerduty",
"alteryx",
"dell_boomi_atomsphere",
"episerver",
"peoplesoft_crm",
"pentaho",
"aws_kinesis",
"apache_apex",
"salesforce_marketing_cloud",
"tibco_rendezvous",
"apache_spark",
"rubicon_project",
"qlikview",
"sugarcrm",
"cloudera",
"aws_redshift",
"sailpoint",
"statcounter",
"teradata",
"aws_lambda",
"yext",
"sage_intacct",
"apache_storm",
"palo_alto_networks",
"github",
"rsa_securid",
"sap_business_objects",
"microstrategy",
"oracle_fusion",
"netsuite_crm",
"quickbooks",
"oracle_essbase",
"unbounce",
"liferay",
"ring_central",
"netsuite",
"talend",
"clearslide",
"facebook_conversion_tracking",
"twilio",
"postgresql",
"gotomeeting",
"mysql",
"windows_server",
"oracle_application_server",
"servicenow",
"snowflake",
"janrain",
"bamboohr",
"adobe_marketing_cloud",
"gainsight",
"microsoft_power_bi",
"sap_crm",
"cyberark",
"facebook_workplace",
"oracle_hyperion",
"neo4j",
"openid",
"hive",
"apache_cassandra",
"iponweb_bidswitch",
"zedo"
],
"techCategories": [
"email_delivery_service",
"dns",
"marketing_automation",
"productivity",
"crm",
"tag_management",
"monitoring",
"image_video_services",
"database",
"accounting_and_finance",
"data_processing",
"payment",
"data_management",
"advertising",
"web_servers",
"human_capital_management",
"project_management_software",
"security",
"analytics",
"business_management",
"content_management_system",
"social_sharing",
"sales_productivity",
"conversion_optimization",
"cloud_computing_services",
"coversion_optimization",
"data_visualization"
],
"tech_products": [
[
"Categories",
"Technologies"
],
[
"mx",
"Amazon SES, Sendgrid, Google Apps for Business, SPF, Zendesk, Microsoft Azure DNS, Mimecast, DMARC, Salesforce SPF, Eloqua Mail, Marketo Mail, NetSuite Mail, Greenhouse MX, Dmarcian, Proofpoint, Apple iCloud Mail"
],
[
"Web Server",
"Apache 2.2, Apache, Varnish, nginx, Varnish 5.x"
],
[
"analytics",
"Google Analytics Enhanced Link Attribution, Google Analytics, Eloqua, Twitter Analytics, CrazyEgg, Google Conversion Tracking, Optimizely, Rapleaf, 51.la, Bizible, Captora, Marketo, Google Universal Analytics, New Relic, ReachForce, Google Analytics Classic, Bing Universal Event Tracking, Facebook Conversion Tracking, LinkedIn Insights, Bizo Insights, LiveRamp, MediaMath, Hushly, Facebook Signal, Acquia Lift, Facebook Pixel, Twitter Conversion Tracking, Twitter Website Universal Tag, Heap, BrightFunnel, Google Optimize 360, Visual Website Optimizer, Global Site Tag, Google AdWords Conversion, Google Conversion Linker, Fastly, 6sense, Demandbase, Intellimize, Mixpanel, DoubleClick Floodlight, SteelHouse, Google Analytics 4, Reddit Conversion Tracking, Yahoo Web Analytics, Hotjar, Quantcast Measurement, Microsoft Clarity, Content Square, Salesforce, Snowplow, PathFactory, 6sense JS, WebTrends, Coremetrics, Hubspot, Maxymiser"
],
[
"widgets",
"Typekit, Webtype, Twitter Widget, Twitter Follow Button, FastClick, Formisimo, Google Custom Search, Google Tag Manager, Swiftype, CKEditor, AddThis, Twitter Timeline, Marketo Forms, Adobe Connect, Silktide Cookie Consent, Typekit Async, Sitelinks Search Box, Workplace by Facebook, WebEx Panel, SnapEngage, reCAPTCHA, Drift, reCAPTCHA v2, Cookie Consent by Osano, Google Font API, GetFeedBack, Zoom Video Conferencing, Clearbit Forms, Browse Happy, OneTrust, Optanon, Imgix, COVID-19, Zapier, Okta, DocuSign, Coveo, AdRoll CMP System, Apple Whitelist, MongoDB, US Privacy User Signal Mechanism, Cloudflare Bot Manager, Getty Images, Slack, CrUX Dataset, CrUX Top 100k, Azure Active Directory, Cloudflare Radar, Cloudflare Radar Top 50k, Global Privacy Control, CrUX Top 500k, WebEx, Janrain, Olark"
],
[
"ns",
"Dyn DNS, Amazon Route 53, UltraDNS Vercara, 3 to 9 ccTLD Redirects, 20 to 29 ccTLD Redirects, 30 to 49 ccTLD Redirects"
],
[
"ads",
"Bizo, AppNexus, DoubleClick.Net, Facebook Exchange FBX, AdRoll, Google Adsense, Google Remarketing, AppNexus Segment Pixel, Twitter Ads, Yahoo Small Business, IponWeb BidSwitch, Facebook Custom Audiences, LinkedIn Ads, Bidtellect, Digilant, Flashtalking, DoubleClick Bid Manager, Beeswax, Nativo, Tapad, Google Floodlight Counter, The Trade Desk, Microsoft Advertising, FLoC Opt-Out, FLoC, Rubicon Project"
],
[
"CDN",
"Content Delivery Network"
],
[
"media",
"Vimeo, YouTube, Vidyard"
],
[
"cdn",
"Twitter CDN, CloudFront, CDN JS, AJAX Libraries API, Vimeo CDN, Cloudflare, GStatic Google Static Content, Cloudflare JS, Amazon S3"
],
[
"javascript",
"Twitter Platform, jQuery, Modernizr, Google JS Api, Google API, html5shiv, jQuery Once, jQuery UI, jQuery Colorbox, Google Hosted Libraries, Google Hosted jQuery, jQuery NoConflict, Classie, Facebook SDK, Facebook for Websites, Fancybox, Google Hosted jQuery UI, jQuery Waypoints, jQuery Cookie, jQuery BBQ, Polyfill IO, RequireJS, jQuery Migrate, PrismJS, Chosen, matchMedia, Slick JS, Bonzo, belazy.js, zepto.js, Moment JS, crypto browserify, Elliptic, Webpack, es6 promise, Pikaday, Passive Localization, core-js, Underscore.js, lazySizes, Sentry, lodash, Adobe Active Content, PNG Fix, HTML5 History API, Intersection Observer, Emotion, Partytown, React, Day.js, Classnames, JavaScript Modules"
],
[
"framework",
"Adobe Dreamweaver, PHP, Foundation, GlobalSign Domain Verification, Adobe Enterprise Cloud, Amazon API Gateway, ContactPoint Schema, Organization Schema, Bug Bounty, Java EE, Shockwave Flash Embed, Gatsby JS, Perl, OneTrust Domain Verification"
],
[
"feeds",
"FeedBurner"
],
[
"Server",
"CentOS"
],
[
"hosting",
"Amazon, Google, Amazon Elastic Load Balancing, Amazon Oregon Region, Cloudflare Hosting, Pantheon, Amazon Virginia Region, Amazon Ohio Region, Amazon ELB North Virginia, Many Subdomains"
],
[
"mobile",
"Mobile Non Scaleable Content, Viewport Meta, Apple Mobile Web Clips Icon, IPhone / Mobile Compatible, Mobile Optimized"
],
[
"cms",
"Drupal, Drupal 7, Drupal Version 7.3x, Drupal Version 7.4x, Atlassian Cloud, Drupal 8, My Salesforce, Drupal 9, Netlify, Sketch"
],
[
"cdns",
"Amazon CloudFront, Amazon S3 CDN, Cloudflare CDN"
],
[
"link",
"Litmos, Careers, Plans and Pricing, Events Page, Facebook, LinkedIn, Twitter, Accessibility Statement, Knowledge Base, API Developer, GitHub, SEC EDGAR 10-K, YouTube Link"
],
[
"ssl",
"DigiCert SSL, SSL by Default, HSTS, HSTS IncludeSubdomains PreLoad"
],
[
"copyright",
"Copyright Year 2015"
],
[
"language",
"German HREF LANG, English HREF LANG, French HREF LANG, Japanese HREF LANG, Dutch HREF LANG, Swedish HREF LANG, Australian English HREF LANG, Korean HREF LANG"
],
[
"mapping",
"Multinational Company, MaxMind"
],
[
"payment",
"Euro, Stripe"
]
],
"ticker": "OKTA",
"timeZone": "America/Los_Angeles",
"twitter": {
"avatar": "https://pbs.twimg.com/profile_images/1589754622591131648/FCsEQjaz_normal.jpg",
"bio": "The World's Identity Company.\n\nFor help, tweet @OktaSupport.",
"followers": 41864,
"following": 2597,
"handle": "okta",
"id": "131362254",
"location": "☁️",
"site": "https://t.co/A5ffviFKxV"
},
"type": "public",
"ultimateParent": {
"domain": null
},
"utcOffset": -7
},
"linkedin": {
"details": {
"call_to_action": {
"text": "Visit website",
"url": "https://www.okta.com"
},
"company_id": 926041,
"description": "Okta gives you a neutral, powerful and extensible platform that puts identity at the heart of your stack. No matter what industry, use case, or level of support you need, we’ve got you covered.",
"followers": 392569,
"founded": {
"day": null,
"month": null,
"year": 2009
},
"funding_data": {
"funding_rounds_url": "https://www.crunchbase.com/organization/okta/funding_rounds/funding_rounds_list?utm_source=linkedin&utm_medium=referral&utm_campaign=linkedin_companies&utm_content=all_fundings",
"last_funding_round": {
"announced_on": {
"day": 8,
"month": 6,
"year": 2020
},
"funding_type": "POST_IPO_EQUITY",
"lead_investors": [],
"money_raised": {
"amount": 1000000000,
"currency": "USD"
},
"num_of_other_investors": 0,
"round_url": "https://www.crunchbase.com/funding_round/okta-post-ipo-equity--ab180dcf?utm_source=linkedin&utm_medium=referral&utm_campaign=linkedin_companies&utm_content=last_funding"
},
"num_of_funding_rounds": 9,
"organization_url": "https://www.crunchbase.com/organization/okta?utm_source=linkedin&utm_medium=referral&utm_campaign=linkedin_companies&utm_content=profile_cta"
},
"hashtags": [
"oktane23",
"okta",
"lifeatokta"
],
"images": {
"cover": "https://media.licdn.com/dms/image/D4E3DAQHf6aX0uZoeFg/image-scale_191_1128/0/1667861959210/okta_inc__cover?e=1716303600&v=beta&t=_X3LNPtbulpAAm6Co2jhfOjkk0KLz3JbY9-FvtiMC2w",
"logo": "https://media.licdn.com/dms/image/C4E0BAQE0I9HrjbrEYQ/company-logo_400_400/0/1667862034764/okta_inc__logo?e=1723680000&v=beta&t=rHXhZJWCofgYW-t-rFGTGMZGfAlOoXR4PmM6hIZn_Uw"
},
"industries": [
"Software Development"
],
"locations": {
"headquarter": {
"city": "San Francisco",
"country": "US",
"description": null,
"geographic_area": "California",
"line1": "100 1st St",
"line2": null,
"postal_code": "94105"
},
"other": [
{
"city": "San Francisco",
"country": "US",
"description": null,
"geographic_area": "California",
"line1": "100 1st St",
"line2": null,
"postal_code": "94105"
},
{
"city": "London",
"country": "GB",
"description": null,
"geographic_area": "England",
"line1": "Farringdon Road",
"line2": null,
"postal_code": "EC1M 3"
},
{
"city": "Sydney",
"country": "AU",
"description": null,
"geographic_area": "New South Wales",
"line1": "80 Pacific Hwy",
"line2": null,
"postal_code": "2074"
},
{
"city": "Amsterdam",
"country": "NL",
"description": null,
"geographic_area": "North Holland",
"line1": "Barbara Strozzilaan 201",
"line2": null,
"postal_code": "1083"
},
{
"city": "San Jose",
"country": "US",
"description": null,
"geographic_area": "California",
"line1": "300 Park Ave",
"line2": null,
"postal_code": null
},
{
"city": "Washington",
"country": "US",
"description": null,
"geographic_area": "District of Columbia",
"line1": "718 7th St NW",
"line2": null,
"postal_code": null
},
{
"city": "Bellevue",
"country": "US",
"description": null,
"geographic_area": "Washington",
"line1": "110 110th Ave NE",
"line2": null,
"postal_code": "98004"
},
{
"city": "San Jose",
"country": "US",
"description": null,
"geographic_area": "CA",
"line1": "300 Park Ave",
"line2": null,
"postal_code": "95110"
},
{
"city": "Sydney",
"country": "AU",
"description": null,
"geographic_area": "NSW",
"line1": "80 Pacific Hwy",
"line2": null,
"postal_code": "2060"
},
{
"city": "Washington",
"country": "US",
"description": null,
"geographic_area": "DC",
"line1": "718 7th St NW",
"line2": null,
"postal_code": "20001"
},
{
"city": "Toronto",
"country": "CA",
"description": null,
"geographic_area": "Ontario",
"line1": "642 King St W",
"line2": null,
"postal_code": "M5V 1M7"
}
]
},
"name": "Okta",
"phone": null,
"specialities": [
"Identity Management",
"Access Management",
"Single Sign-On",
"SaaS",
"Cloud",
"User Management",
"Mobile Security",
"Mobility Management",
"IDaaS"
],
"staff": {
"range": {
"end": 10000,
"start": 5001
},
"total": 7501
},
"tagline": "The World's Identity Company",
"type": "Public Company",
"universal_name": "okta-inc-",
"urls": {
"company_page": "https://www.okta.com",
"li_url": "https://www.linkedin.com/company/okta-inc-"
}
},
"profile_type": "company",
"related_companies": []
}
},
"domain": "okta.com",
"question_answers": [
{
"llm": null,
"question": "Do they have a sales team? Who is the head of sales?",
"response": "Okta has a sales team, and the head of sales is **Jon Addison**, who serves as the Chief Revenue Officer (CRO)."
},
{
"llm": null,
"question": "How do they make money? What is their business model?",
"response": "Okta generates revenue through its business model, which focuses on providing identity management solutions to organizations. The company offers a range of products and services that enable secure and efficient identity management, including user management, authentication, and authorization components. Okta's solutions are designed to support the technical agility of large organizations, allowing them to balance centralization and decentralization of their technology infrastructure. The company's business model is built around providing flexible deployment models, broad and deep automation, and real-time reporting across organizations, which helps reduce complexity and increase agility for its customers."
},
{
"llm": "gpt_4_vision",
"question": "On a scale of 1-10 how clear and effective is the website?",
"response": "Based on analyzing the provided landing page screenshot, here are my ratings on the clarity and effectiveness of the website on a scale of 1-10:\n\nClarity: 8/10\n- The headline and subheading clearly communicate the key value proposition and target audience \n- The statistics and customer quotes provide validation and social proof\n- The pricing options and what's included are laid out clearly\n- Navigation at the bottom provides easy access to key pages\n\nEffectiveness: 7/10\n- Strong headline and CTA button encourage visitor action\n- Customer quotes and logos build trust\n- Multiple pricing options cater to different customer needs\n- Listing key customers by industry is effective targeting\n- Prominence of Okta logo suggests a well-known, credible brand\n- Repeating the CTA at the bottom could improve conversion rate\n- Visuals help convey the product but more context on how it works would boost effectiveness\n\nIn summary, the landing page rates strongly on clarity with room for improvement on effectiveness. The core messaging, social proof and pricing are clear, while adding more context around the product itself could help drive conversions more effectively. Overall, a professional, customer-centric page targeting identity use cases."
},
{
"llm": "gpt_4_vision",
"question": "What is the primary tagline on the website?",
"response": "The primary tagline on the website is \"UX wow-factor. It's possible. It's Okta.\""
},
{
"llm": null,
"question": "When was the company founded?",
"response": "Okta was founded in **2009** by Todd McKinnon and Frederic Kerrest."
},
{
"llm": null,
"question": "Who is the CEO?",
"response": "The CEO of Okta is **Todd McKinnon**."
}
]
}
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