- Objectives
- Content. Lectures, tasks, the final project
- Prerequisites
- Task 0. Survey. Online products exposure. Career focus
- Online vs. conventional products
- Product development. Technology innovation speed, production costs, communication complexity
- Product management. Linear vs. iterative vs. fuzzy process
- Product manager. Multidisciplinary skill set
- Task 1. ...
- Product development. Problem, market, business, design, engineering, marketing, distribution
- Product lifecycle. Introduction, growth, maturity, decline
- Product vs. project management. Vision, strategy, scope, backlog
- Minimum viable product manager. Technology, business, UX. Feasibility, valuability, usability
- Task 2. ...
- Technology stack. Languages, operation systems, databases
- System architecture. Multitier & distributed applications
- Online request lifecycle
- Limitations. Data storage, computing power, network latency & throughput, energy efficiency
- Trends. Machine learning, artificial intelligence, internet of things
- Task 3. ...
- Product evolution. Product planning, roadmaps. Evolution challenges
- Market analysis. Target groups, segmentation. Network effects, sharing economy
- Competitive analysis. No competition. Startup death zone
- Sustaining vs. disruptive innovation
- Business models. Business model canvas, lean canvas
- Project management. Waterfall vs. agile process. Scrum, kanban. Estimates
- Task 4. ...
- Marketing vs. growth
- Product marketing. Paid, owned & earned media. Virality
- Monetization. Pricing strategies, freemium
- Impact modelling. Metrics, unit economics
- Funnel optimization. Split testing, cohort analysis
- Task 5. ...
- Customer research. Qualitative vs. quantitative methods
- Business model testing. Minimum viable product, hypothesis validation
- Customer experience. Goal-oriented design. Customer journey map, user story map
- User interface. Visual, haptic, voice, motion tracking, zero UI
- Platforms. Platform shift, mobile-first vs. mobile-only
- Task 6. Prototyping. ...
- Customer satisfaction. Kano model, feature creep
- User engagement. Hook model. User onboarding
- Trends. Consumerization, customization, personalization
- Task 7. ...
- Result delivery. Blog posts