#Search Framework (Product)

DASHBOARDS

• User segment (e.g. new vs return)
• Mobile (mobile, iOS, android) vs. Desktop
• Metro vs. Suburb
• Service category performance deltas
• Search types breakdown
  • General service (e.g. haircut)
  • Name search

INSIGHTS

• Keyword Performance: Searches, Clickthrus, Conversion (sliced by metro, distance from user's location, how many days in advance, # of unique pros viewed:unique pros booked, etc)

Rank Optimization: How to balance distance vs. quality?

Existing factors
* performance score (e.g. photos, recommendations, online booking)
* marketplace pro
* payments pros

Factors to address
* more personalized experience (e.g. ethnicity, gender, lifestyle) 
	* tentpole 
* availability?
* new (give new pros an opportunity to build up their quality score)

Potential Rank Optimization Data

• Availability time range based on mobile vs desktop. Metro vs. suburb.
• Ranking correlation with booking conversion
• Conversion based on search types:
  • Name search
  • Service category search
• Attributes for Pros who get clicks
• Attributes for Pros who get booking
• Number of pages users page through for results
• What’s the optimal result set for conversion
  • Number of results
  • Number of results with Online Booking
  • Photos
  • Price range

#Search Framework (Supply)

• Do we have the right provider coverage per metro?