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只管去做。
Just do it
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1%的决策,都可以更改。
1% of decisions aren't permanent
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招人要慎重,解雇要快速。
Be slow to hire and quick to fire
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工作成效必须有评估。
Measure what you manage
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客户比竞争对手更重要。
Competition isn't as important as the customer
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1%的创业公司不应该融资。
1% of startups shouldn't raise money
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加入创业者团体。
Join a startup peer group
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快速增长带来的最大挑战,就是如何让每个员工找到合适自己的位置。
The biggest challenge with growth is keeping everyone aligned
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价格战走不远,客户服务才是根本。
Price differentiation doesn't last long but customer service does
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成功的最重要因素,就是选对了时机。
Market timing is the most important factor for homeruns
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让客户成为你的销售员。
Empower customers to help sell new customers
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为你的团队创造最好的工作环境。
Create the best environment you can for your team
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与其乱猜答案,不如提出正确的问题。
Asking good questions is more important than guessing the answer
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建立各种人际关系,日后会帮到你。
Build relationships before you need them
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开始谈判前,就做好不成功的准备。
Always consider the best alternative outcome before beginning a negotiation
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在经营外部业务和管理内部运作之间,正确分配时间。
Consciously balance time working in the business vs working on the business
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你只有一次机会,得到他人对你的第一印象。
You only get one first impression
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你一开始做的事情,可能不是最终让你成功的事情。
What you start out doing isn't likely where you'll find success
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搞对公司文化,一切就会井然有序。
Get the corporate culture right and everything will fall into place
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不要去想将来如何退出,这就是最佳退出战略。
The best exit strategy is to not need one
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网站最大的敌人,就是浏览器的"后退"按钮。
The biggest enemy of websites is the browser Back button
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经常性收入是收入的最好形式。
Recurring revenue is the best form of revenue
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不要过河拆桥,世界很小,你会有报应的。
Don't burn any bridges as it is a small world
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建立一个针对性很强的品牌,然后围绕它把各方面都做好。
Build a niche brand and curate all aspects of it
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创业公司的循环往复,是健康的迹象。
Pivoting and iterating is healthy in a startup
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永远要求供货商提供折扣价。
Always ask for a discount
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不要以为,天底下只有你想到了这个主意。
Your idea isn't unique
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与他人分享创意,会让你得到意料之外的好处。
Sharing your idea with others will lead to benefits you can't predict
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越简单越好。
Keep it as simple as possible
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人们认同公司,甚于认同产品。
People identify with companies more so than products
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只有第一次,才值得花钱请专业人员(律师、会计师等)帮忙。
It's worth paying a professional (lawyer, accountant, etc) to do it right the first time
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制定一个目标,然后习惯于你得到的决策信息永远在变。
Set goals and adapt to changing information
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讲故事是最有力的推销手段。
Storytelling is more powerful than marketing
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大多数创业公司,最初为自己的产品定价时,都定得太低。
Most startups initially price their product/service too low
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一定要有思考的时间。
Make time to think
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关注公司的节奏、统计数据和优先任务。
Focus on rhythm, data, and priorities
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不要把你的业务说成全新模式,而要用传统行业的例子描述。
Develop offline analogies to describe your startup
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开公司不仅仅是为了钱。
Companies aren't just about profits
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即使小小的胜利,也值得庆祝。
Celebrate the small victories
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你要扬长避短。
Play to your strengths
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不要被用户的意见左右。
Be opinionated about your product when considering customer suggestions
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知道自己的特点何在,然后清晰地表达出来。
Know why you're different and clearly articulate it
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不要闭门造车。
Don't develop products in a vacuum
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与雇员、客户、投资者和社区,保持经常性的沟通。
Regularly communicate with employees, customers, investors, and the community
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所有对你至关重要的人,你都要保持良好关系。
Remove friction for all stakeholders
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找不到决策依据,人们会自行编造。
Absent information people make up reasons
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人的精力有限,同一时间最多只能干三件事。
It is difficult to concentrate on more than three things at any one time
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你雇到什么人,决定了一切。
Employees are the most important stakeholder
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没有完美无缺的计划。
No plan is perfect
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是你"玩"创业,而不是创业"玩"你。
Consume the startup but don't let it consume you
Created
November 5, 2015 14:38
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