Voice assistants are becoming more and more popular by the day.
It started in our phones, but now they've made it into the speakers of our homes and cars, ready to answer our questions and follow our commands.
For their users, voice assistants provide a convenient hands-free way of performing certain action like playing a song, checking the traffic reports, setting reminders or turning lights on and off.
For companies this convenience also provides a novel way for generating engagement, sometimes more so than webs or phone apps themselves.