Created
February 22, 2016 17:15
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A good page is hard to find
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From the consumer-facing site, after clicking on 'jobs' you'd end up here: https://jobs.zalando.de/en/ . | |
The four action buttons are pretty indistinguishable, and the white-on-orange small serif font is difficult | |
to work out even on a retina display, and for some reason it contains the actual info while the title is | |
noisy copy - so I just clicked on the first ("check all vacancies") link I managed to read. | |
At that point the other buttons disappeared, so even after thinking I made a mistake I wasn't able to | |
quickly see what the alternatives were. | |
At any rate neither me nor a friend I asked to try and find tech jobs did realise that "check all vacancies" | |
could mean "check all non-tech vacancies". For a moment I thought you'd stopped hiring devs at all, and it | |
doesn't feel right to go back to google to finally find the tech minisite. | |
I see why they're separated, and I'm sure the new tech careers page has huge conversion rates, but if I'd just | |
been casually browsing I'd have given up before having a chance to see it. | |
As distinct entities, "Jobs" and "Tech careers" would benefit from having the same prominence in the B2C | |
site footer. Also, when the first button in https://jobs.zalando.de/en/ it seems to act like a filter: there is no | |
hint that the others might lead you elsewhere. |
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