"\b(?!id|lat|lon|name|species).+"\b.+

   {

        "id": 5780529316,        <--- skip
        "lat": 51.0364421,       <--- skip
        "lon": -114.0614200,     <--- skip
        "historic": "memorial",
        "inscription": "Pte John George Pattison V.C.\nCitation",
        "memorial": "plaque",
        "openplaques:id": "49823",
        "name":"Who am I",       <--- skip
        "species":"some description here"       <--- skip
    },