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TBH - High School Launch Strategy | |
1. Set the app’s Instagram profile to Private. | |
2. Set the bio to something mysterious, e.g., “You’ve been invited to the new RHS app—stay tuned!” | |
3. Follow the targeted users. | |
4. Wait 24 hours to receive the inbound Follow Requests. (They were curious about our profile so they requested access) | |
5. At 4:00PM when school gets out (The Golden Launch HouseTM), add the App Store URL to the profile. | |
6. Finally, make the profile Public |
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