We are fanatical about performance - everything boils down to that. Every day we look for ways to improve.
- Can we not run a query here?
- Can we consolidate queries?
- Can we extend this index to cover 20% more cases?
- Can we denormalize this data to eliminate a join?
- Can we stick this in redis?
- Should we stick this in redis?
- Should we aggregate this into a central DB?
- Can we eliminate this API call?